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37 pages 1 hour read

Bruce Barton

The Man Nobody Knows

Bruce BartonNonfiction | Book | Adult | Published in 1924

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Themes

Jesus and Masculinity

According to author Bruce Barton, the impetus of his book was a boyhood dislike of the traditional portrayal of Jesus as pale, frail, and soft. Jesus as the “lamb of God” sounded to the young Barton like “something for girls—sissified” (x). Barton admired masculine, physically strong fighters such as Daniel in the lion’s den or David defeating Goliath. As an adult, Barton became convinced that many artists and writers had incorrectly depicted Jesus, so he writes a revisionist portrayal of Jesus that appeals to American men of the 1920s. Barton emphasizes Jesus’ masculinity by asserting that Jesus was not a physical weakling. Jesus was a carpenter with strong muscles from years of toil. Barton strikingly revises the account of Jesus’ triumph over the moneychangers in the Temple by not emphasizing Jesus’ spiritual authority (“the halo around his head”) but rather his physical strength, his “muscles hard as iron” (37). Jesus’ manly fitness intimidates the corrupt, “flabby” priests and moneychangers who watch him in action and have “no doubt that he was fully capable of taking care of himself” (37). In these ways, Barton’s text is in dialogue with a Victorian theological movement and cultural trend known as Muscular Christianity, which emphasized the overlap between physical strength and Christian ideals.

Barton is particularly disturbed by the exaltation of “the feminine influence” in Christian worship, which he argues “denied any large place to the masculine,” and painted Jesus “as soft and gentle to the point of weakness” (40-41). Barton describes the feminization of Jesus as he was traditionally depicted in paintings: “They have shown us a frail man—under-muscled, with a soft face—a woman’s face covered by a beard” (42-43). While Barton acknowledges that thoughtful men are thankful for the “betterment of woman’s life by the fact that millions of human beings have been taught from infancy to venerate a woman” (40), he critiques “the glorification of Mary,” which he thinks has led to the “almost complete neglect of Joseph” (40). Some might find an anti-Catholic bias in Barton’s diminishment of the role of Mary in Christian theology, and Barton was the son of a Protestant clergyman. Others might find his viewpoint simply misogynistic when Barton suggests that Joseph be given “a larger reverence” (40), arguing that he must have been a fine father since “when Jesus sought to give mankind a new conception of the character of God, he could find no more exalted term for his meaning than the one word, ‘Father’” (41-42).

Barton cites several points as evidence that Jesus’ appearance must have differed from the traditional artistic portrayals: first, Jesus must have been healthy in order to restore health to others; second, Jesus appealed to women, who “are not drawn by weakness” (48) and prefer manliness; third, Jesus walked and slept in the open air, “the type of outdoor man whom our modern thought most admires” (52); and fourth, Jesus’ vigorous activities gave him nerves of steel, as evidenced by his fine example of “self-control” (53) when awakened from sleep in the boat on a lake during a fierce storm. When Jesus faces Pilate, Barton contrasts a tall, young man, bronzed and hard from days in the open air, with Pilate’s self-indulgence and his “colorless look of indoor living” (56). Barton interprets Pilate’s exclamation, “Behold, the man!” (56) as an involuntary testimony to Jesus’ assured masculinity. Barton recommends that people who love “courageous manhood” (213) read the Gospel account of Jesus’ final days. For Barton, then, masculinity is largely superficial. It is informed by physical characteristics and shallow behaviors, rather than moral decisions or internal traits.

The Humanity of Jesus

Barton argues that there has been an overemphasis in literature on Jesus as the Son of God; consequently, his book emphasizes the lived experience of Jesus. Barton explains that he is placing Jesus back into a relatable context; Jesus was susceptible to the same doubts and temptations of any human. Barton suggests that his portrayal provides inspiration for readers: “Theology has spoiled the thrill of his life by assuming that he knew everything from the beginning—that his three years of public work were a kind of dress rehearsal, with no real problems or crises. What interest would there be in such a life? What inspiration?” (8). He uses his framework to apply Jesus’ life experiences to the needs of American businessmen. Therefore, he describes Jesus’ forty days and nights of temptations by Satan as similar to the trials and doubts of any man of genius or Jesus’ connection with God that gave him a conviction of his unique purpose as similar to any leader who has a vision of a calling in life: “But to every man of vision the clear Voice speaks; there is no great leadership where there is not a mystic” (17-18).

Barton asserts that the depictions of Jesus as a humorless social outsider are false. According to Barton, “a black wall of tradition” has shut off “the friendliest man who ever lived” and that “theology has reared a graven image,” worshipping a false concept of Jesus and robbing the world of Jesus’ joyful companionship (58). He describes Jesus as sociable: enjoying attending feasts, performing a miracle to keep wine flowing at a wedding celebration, and dining at people’s homes. John the Baptist even questioned Jesus’ conduct because he did not keep all of the stipulated fasts. Barton eagerly dismisses the idea that Jesus did not want people to appreciate life—he was not a killjoy, as Barton had mistakenly believed in his childhood Sunday school. Jesus actually portrayed God as a loving Father who wanted his children to be happy. Jesus loved crowds, gathered children to him, and told his disciples to be of good cheer. Barton declares that Jesus’ accessibility was sometimes misunderstood by his disciples and Jesus’ humor may have been lost as a result of his chroniclers’ literal-mindedness. Barton compares the sad portrayal of Jesus’ life to a biography of Lincoln that focuses only on the details of his assassination. After Jesus’ death, according to Barton, the distortions began as later theologians erected complex rules and rituals: “He who had cared nothing for ceremonies and forms was made the idol of formalism” (87).

The Nature of Leadership

Barton utilizes the life of Jesus to teach lessons on leadership to his primary audience, American businessmen in the early 20th century. He controversially characterizes Jesus as “the founder of modern business” (xiii), appealing to Americans who lived in a business-dominated culture in the 1920s. Barton describes the worldwide influence of the Gospel message as the result of Jesus’ winning “organization” of twelve uneducated, previously unsuccessful men whom he picked from the lower ranks, with Jesus’ leadership as an example of “executive success” (23).

Barton presents experiences from Jesus’ life, supplemented by anecdotes about leaders in American history, to convey executive principles: such as, a great leader is superior to petty annoyances and resentments. A great leader experiences doubts and an eventual conviction that he has a special calling: “Nothing splendid has ever been achieved except by those who dared believe that something inside themselves was superior to circumstance” (18). A great leader has personal magnetism, which is “a consuming sincerity—an overwhelming faith in the importance of the work one has to do” (19). A great leader recognizes and utilizes the potentials hidden in other men. A great leader has vast patience in training his men, “a great principle of executive management” (28), not dropping them when they make mistakes. “A lesser leader would have dropped Simon” (28) when he denied Jesus, but Jesus knew that Simon would learn from the shame of his mistake; Jesus renamed him Peter (“the Rock”). A great leader can organize. A great leader can disregard criticism. A great leader is accessible and not too busy for important matters. A great leader understands that presenting the actual dangers and obstacles “calls forth men’s greatest energies” (120), rather than promising exaggerated, easy rewards. A great leader bears disappointment and faces death calmly and with courage.

Barton also shows Jesus’ leadership in training his men in principles that are foundational to good salesmanship: putting oneself in the other person’s place to understand his concerns, anticipating and dealing with listeners’ objections, and creating advertisements that paint a picture in concise language with a clear message. Most importantly, Barton presents Jesus’ “business philosophy” as applicable to the modern, competitive world: a great leader offers service; to be at the top, lose your life in devotion to service; to be rewarded, do more than what is required. Barton asserts that Jesus should be “the silent partner in every modern business” (188) because he demonstrated that success is more than titles or wealth, and, therefore, advanced God’s business.

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